Advertiser user guide

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1. 1Select “Start free” to create an advertiser account.
2. 2Select “Sign in” if you already have an account.
3. 3“Join as a creator” is for creator sign-up.

Next You can also describe your shop and goal on the home page to get a campaign plan.

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1. 1Select “Advertiser”.
2. 2Enter your name.
3. 3Enter your business or brand name.

Next Then choose your shop's trade area, enter your email and password, accept the required terms and select “Sign up and create a campaign”. The business registration number is optional.

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1. 1Use the main navigation at the top.
2. 2Select “New campaign” to start a campaign.
3. 3Follow “Getting started” for the order of steps.

Next Follow the getting-started buttons to go from creating a plan to posting the tracking link, in order.

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1. 1Describe your shop, target customers, budget and the content you want.
2. 2Optionally set a “Post by” date.
3. 3Or start from one of the examples.

Next When the brief is ready, select “Create the campaign plan”.

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1. 1Review the plan title and the conditions it picked up.
2. 2To run it as a barter campaign, select “Switch to barter”.
3. 3Review the suggested line-up and estimates under “Campaign plan”. Estimates are ranges, not guarantees.

Next Choose whom to invite, review the note further down the page and select “Send offers”.

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1. 1Open “Adjust the criteria and re-suggest”.
2. 2Change the total budget.
3. 3Change the number of creators.

Next Complete the goal, content, area, destination link and requests, then select “Suggest again”. The link you enter under “Where the link should go” becomes the destination of the tracking links.

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1. 1Open the barter terms with “Switch to barter”.
2. 2Enter what you will provide.
3. 3Enter when the creator may visit.

Next Check the party size and what it is worth, then select “Save these terms”.

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1. 1Check that the plan says “A barter campaign”.
2. 2Open a suggested creator’s profile.
3. 3Add an optional note, then select “Send offers”.

Next Offers go only to the creators marked as included in the offers.

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1. 1Check that the campaign shows “Recruiting creators”.
2. 2Read the notice about the offers you sent.
3. 3Follow replies under “Offer status”.

Next If replies are slow, widen the criteria and get new suggestions.

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1. 1Filter by category.
2. 2Filter by area.
3. 3Open a creator profile.

Next Compare followers, average views and prices before sending an offer.

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1. 1Review the contract progress steps.
2. 2Under “Confirm the booking”, check what you provide and the amount charged.
3. 3Tick the required confirmation box.

Next Agree on the visit time in messages, then select “Confirm the booking”. The creator starts production once you confirm.

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1. 1Confirm the contract is “In production”.
2. 2“Tracking-link clicks” counts clicks on this creator’s own link.
3. 3Copy the tracking link and send it to the creator.

Next If no tracking link appears, add a destination under the campaign’s “Adjust the criteria and re-suggest”. Clicks count as interest only, not visits or purchases, and the coupon code is optional reference data.

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1. 1Check that the code the customer shows matches the one on screen.
2. 2Select “Coupon used +1” when it is used.
3. 3If you tapped by mistake, select “Undo the last one”.

Next Coupon records are staff-entered reference data, not automatically verified visits. Shops that do not use coupons can skip this step.

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1. 1Confirm the contract is “Awaiting review”.
2. 2Compare the submitted caption with your brief.
3. 3Choose “Approve” or “Request changes”.

Next To approve, select “Approve and ask them to post”. For changes, choose “Request changes”, explain what to change and select “Send the change request”.

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1. 1Confirm the contract shows “Needs post check”.
2. 2Open the Instagram URL the creator submitted.
3. 3Only after checking the live post and its ad label, select “I have seen the post”.

Next A submitted URL alone does not prove the post is live. Then select “Approve the payout” to close the placement; in a barter deal nothing is paid.

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1. 1Confirm the contract is complete. The badge reads “Paid out”, but no money moves in a barter deal.
2. 2Select a star rating.
3. 3Write your review.

Next Select “Leave a review”. A completed status on these test screens is not proof of any payout.

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1. 1Confirm the campaign is “Completed”.
2. 2Open the “Results report”.
3. 3Check per-creator “Tracking-link clicks”. Clicks show interest, not visits or purchases.

Next Coupon uses entered by staff appear separately as reference data. You can enter average spend and margin for an estimate, but keep it apart from actual sales.

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1. 1Open “Offer status”.
2. 2Look for creators marked “Applied”.
3. 3Review the profile and select “Book at …”.

Next Booking creates a contract that moves on to booking confirmation.

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1. 1Check the “Counter-offer in” status.
2. 2Review the amount and select “Accept at …” if it works for you.
3. 3Select “Decline” if the terms do not work.

Next Accepting a counteroffer turns the barter deal into a paid-fee contract. Paid-fee deals may be limited depending on payment and payout availability, so check the on-screen notice first.